The Impact of Technology on Activewear Design






Nowadays, technology has permeated every aspect of human life, and the activewear industry is no exception. From moisture-wicking fabric to smart fitness-tracking devices, technology has completely transformed the way activewear is designed and produced. 

Moisture-Wicking Fabric

Moisture-wicking fabric is a type of high-tech textile that has been specially designed to pull moisture away from the skin. This is particularly important when it comes to activewear, as sweaty clothes can be uncomfortable and discourage people from working out. Thanks to moisture-wicking fabric, activewear has become more comfortable, hygienic, and attractive.

Wholesale activewear vendors are benefitting from this technology because of the enthusiastic response from consumers. A lot of people are attracted to athleisure wear that is functional as well as comfortable. They often seek out sweat-wicking shirts and leggings specifically, so activewear vendors are responding by promoting these types of products and actively seeking out companies who can produce them. As a result, the demand for such products has soared, and wholesale activewear vendors have embraced this as a lucrative opportunity.

Smart Fitness-Tracking Devices

Another technological advancement that has made waves in the activewear world is the invention of smart fitness-tracking devices. These devices are designed to track various metrics such as heart rate, distance traveled, and calories burned. They have become a staple accessory for many gym-goers, runners, and fitness enthusiasts.

Wholesale activewear vendors are incorporating pockets and holders for such devices to make the convenience much more appealing to customers. The need for wearable devices like watches, heart rate monitors, and trackers has resulted in newer styles of sports apparel. With the competition in the market, wholesale activewear vendors have been on the lookout for ways to work with manufacturers and designers that incorporate smart technology with their products. A niche market has also emerged for people who want to work out in style. Smart-enabled activewear has quickly become the norm, and any activewear vendors not adapting to these changes are at risk of being left behind.


With the increase in technology in activewear, customization has become an industry standard. Customers want clothes that fit their needs and lifestyle. Thus, the days of one-style-fits-all are long gone. Activewear vendors are now using 3D printing technology, faster digital machines, and even label inspection machines to customize activewear orders. Given that each fit and style varies from person to person, the ability to customize has quickly become a unique selling point that customers seek out.

To remain competitive, wholesale activewear vendors have responded in kind; most have begun to incorporate a system to cater to specific needs that consumers have like choosing their desired size, color, fit, fabric, and pattern. In the past, customization was difficult and time-consuming. However, with the use of innovative technology, this unique element of activewear has become easier to offer. 

Sustainable Fabrics

Sustainability is a key issue at the forefront of every industry, and the activewear industry is no exception. Wholesale activewear vendors have recognized the role they can play in creating a greener supply chain. Indeed, the focus on sustainable products has never been more important, and as such, technological innovations, such as using Smart machines for training purposes or an optical Label Inspection Machine to ensure product quality, have allowed manufacturers to create materials that are more environmentally friendly. By finding ways to reduce carbon emissions during the manufacturing process, activewear vendors can satisfy the customers’ needs and also reduce their ecological footprint. Some wholesale activewear vendors have already started to recognize this issue, and they are doing all they can to comply with these demands as doing so benefits both the environment and the company.

Smart Textiles

Smart textiles, also known as e-textiles, are fabrics that have an electronic component embedded within them. These electronic components can be wires, sensors, actuators, or any other device that has the ability to communicate with the wearer. They are being used to develop advanced wearable devices which will be able to automatically adjust the temperature, monitor and indicate activity levels and offer insight into a variety of other physiological indicators.

As with the other technologies discussed here, smart textiles hold great potential for activewear vendors. While intelligent textiles are still relatively new, wholesale activewear vendors are already working with manufacturers to incorporate this burgeoning technology into their products. Some are even investing in research and development of their prototypes to stay ahead of the competition. It seems that intelligent textiles could be the next big thing and a big selling point within the activewear industry.


It’s clear that technology has a significant impact on activewear design, and wholesale activewear vendors need to stay up-to-date with the latest trends to remain competitive. The benefits of using technology in activewear are obvious, making the garments more comfortable, and hygienic, and ensuring they meet the customer’s needs. By adopting these new technologies, wholesale activewear vendors can create new opportunities for themselves, attract new customers, and stay ahead of the competition. The technological revolution has not only changed the way activewear is produced, it has also changed how customers view activewear and the level of quality they expect from it. With the use of label inspection machines, they are able to ensure that their products’ quality remains consistent, serving their customers’ needs.

Subhajit Khara
Subhajit Khara
Subhajit Khara is an Electronics & Communication engineer who has found his passion in the world of writing. With a background in technology and a knack for creativity, he has become a proficient content writer and blogger. His expertise lies in crafting engaging articles on a variety of topics, including tech, lifestyle, and home decoration.
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